Optimum 2000 International

April 2007

SALES DUO BOOSTS OPTIMUM STRENGTH

 
AV furniture specialist Optimum International has strengthened its UK sales team with two new appointments.
 
Now celebrating its tenth year of trading, family-run firm Optimum is one of the UK’s leading suppliers of stylish AV furniture.  Optimum is dedicated to delivering top quality products and the best in service to independent electrical retailers nationwide.
 
Martin Heap recently joined Optimum as Sales Manager for the North.  Martin, 41, has worked in the electrical retail industry for 16 years.  He was previously General Manager for one of the North of England’s leading independent electrical retail chains.
 
A further addition to the Optimum team is Sales Manager Karli Brinklow.  Karli, 27, is responsible for Optimum customers in the South of England.  She previously worked for consumer electronics company Pure Digital and has also enjoyed a successful modelling career.
 
In their new roles, Martin and Karli are supporting Optimum’s core customer base of over 500 independent electrical retailers.  They are also driving sales and developing new business opportunities as the company targets further growth in the UK market.
 
As well as providing incentive deals, fast track delivery and enviable after sales care, Optimum is currently leading the way in contemporary furniture design.  2007 has already seen the launch of some exciting new product ranges, to enable retailers to offer consumers more varied choice.
 
Optimum’s Managing Director John Ogden says: “We welcome Martin and Karli on board at an exciting time for Optimum.  As well as our popular glass and metal designs, we now have a wider choice of bold and stylish stands for consumers who want something a bit different.  These new ranges will allow electrical retailers to maintain healthy profits and enjoy the massive margins that AV furniture commands.”