April 2008
LAVA SALES
ERUPT FOR OPTIMUM
Optimum
International has launched an electronic remote controlled mounting bracket for
LCD and plasma screens.
Lava
by Optimum is the first ever wall mount to be introduced by the AV furniture
specialist. The motorised TV bracket is
operated by infra-red remote control.
The virtually silent mechanism allows the screen to be altered through
an angle of 90 degrees at the touch of a button.The
Lava bracket is designed for LCD and plasma TVs from 26 to 50 inches. The unit can be fixed to a wall or ceiling and
should be installed by a specialist AV engineer. The maximum load is 50kg for wall mounted
screens, or 13kg for ceiling mounted brackets.
Lava by Optimum is available in a pearl grey finish and has an RRP of
£399.
Optimum’s
Managing Director John Ogden says: “The Lava wall mount is a real first for
Optimum. We felt the bracket market was
becoming saturated with traditional fixed or tilting wall mounts. We wanted to offer dealers a more innovative
and profitable product at the higher end of the market.”
He
adds: “Lava’s exceptional build quality and remote control wizardry will appeal
to discerning consumers, as well as buyers in the custom installation
market. Orders are already flooding in
from retailers looking for something truly different.”