December 2007
OPTIMUM ROLE FOR ANDREW
The Yorkshire firm is one of the UK’s leading suppliers of stylish, purpose designed
AV furniture. Optimum is dedicated to delivering top quality products and the best in service
to electrical retailers nationwide.
Andrew Middleton recently joined Optimum as Area Sales Manager, covering the
Midlands, Wales and South East of England. Andrew, 34, has worked in the electrical retail industry for eleven years. His previous experience includes roles for JVC, Marantz and Philips, as well
as AV sales for the John Lewis Partnership.
In his new role, Andrew is supporting Optimum’s core customer base of over 800
electrical retailers. He is also driving sales and developing new business opportunities, as the company
targets further growth in the UK market.
Optimum’s Managing Director John Ogden says: “We welcome Andrew on board at an
exciting time for Optimum. We’re continuing to invest in new products and new people to increase our foothold
in the AV furniture market. Our main aim is to boost profit margins for electrical retailers and give consumers
wider, more varied choice.”
As well as providing incentive deals, fast track delivery and enviable after
sales care, Optimum is leading the way in contemporary AV furniture design. Optimum’s latest products have an in-built style and savvy functionality to
complement the latest looks in the hardware market.